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The Story Webuynatural.com was conceived as a movement to popularize the usage of natural products in line with the parent company AMA group’s philosophy and vision. Hence the portal sells not only the products of AMA group but also products of other natural product manufacturers. A New Journey Begins After success in domestic & international markets, Vegetal Ecom (An AMA Herbal Group Company) has entered e-tailing with its portal Webuynatural.com. Since 1996, AMA group has been serving its customers in India as well as exporting to 35 countries including USA and Europe. Across the world there is an increasing awareness of Triple P philosophy or Triple Bottom Line (TBL). The three Ps are People, Planet and Profits and are referred to as the " three pillars of sustainability ”. AMA group in all its products and initiatives has followed this philosophy and has always striven for delicate balance between people, planet and profits. Webuynatural.com is a portal t...

A Heroic Journey (Part II) You Can Read The Part I Here Personal Qualities of a Hero We met many of Avdhesh’s colleagues and friends and the phrases which were often used to describe him included high ethics, customer sensitive, disciplined and a professional who values commitments. He is also believed to take keen interest to understand customer expectations and leaves no stones unturned in giving innovative touch to make customers experiences memorable. Avdhesh is always taking initiatives to interact with the academicia and students. In 2011, on the occasion of Earth Day, Earth Infrastructures Limited (EIL) and Amity School of Urban Management (ASUM) entered into a Knowledge Partnership, to work towards collaborative initiatives promoting Green concepts in real estate projects. While Avdhesh goes all green, competitors go green with envy Avdhesh pointed out, “We are one of the pioneers of ‘Green concept’ in Delhi-NCR through various green project...

Coffee chat with Avdhesh Goel-India’s Pioneer in Triple Bottom Line (Part I) What does a demoralized nation need? Inspiring Story What does a nation need, which has lost its glory? Inspiring Story What does a nation need, which wants to regain its glory? Inspiring Story At a time, when Indian corporate world is known more for greed than anything else, there are rare entrepreneurs setting new benchmarks in sustainability in Indian business. At a time when the very concept of Triple Bottom Line (abbreviated as TBL or 3BL) was not known to most of corporate India, came a pioneer who incorporated TBL and sustainability into his business decisions. ( The three Ps are people, planet and profits and are referred to as the "three pillars of sustainability) . The man is none other than the Founder of the very well known real estate company ‘Earth Infrastructure’, Avdhesh Goel. Today his organisation “Earth Infrastr...