Professionals, Knowledgepreneurs and Personal Branding
Why Professionals should develop a personal brand? (and how it is easy for them to do so) How Doctors, Architects, Lawyers, Chartered Accountants and other self-employed professionals can use social media to develop a strong personal brand? We live in the knowledge society today and knowledge workers and professionals have an edge when it comes to personal branding through social media. Knowledgepreneurs are professional entrepreneurs who sell their knowledge as part of the profession. It includes lawyers, architects, doctors, life coaches, trainers, CAs, CFAs, Consultants, Cost & Work Accountants and so on. Such professionals are highly educated and can develop into personal brands much easily. Here are some of the reasons why such professionals should develop a personal brand and how it is easy for them to do so. Conveying expertise, passion and thought leadership Sharing knowledge is one of the major tools for social media success and personal branding ...