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As Reach’s OnlineIDCalculator website says “Today, if you don't show up in Google, you don't exist. Whether you are applying for a new job, being considered for a board position or trying to get a date, you can count on being Googled. So knowing what Google says about you and proactively managing your personal brand online is critical to success.” The Google Quotient calculation involves counting both the total number of hits you get on the first three pages of results that are about you and the number of hits related to the value proposition or “brand identity” you want to create for yourself. How to Measure & Improve Your Google Quotient? Quality of results It is important that the results are related to the skills and value proposition you want to be known for. Besides the popularity of your Blog/Website, the quality of your GQ depends upon the quality of websites you write / guest blog for. The quality of results also means that the results are ab...

Greetings!! Delhi Management Association (DMA) is organizing a highly interactive and innovative programme on “ Social Media and Online Branding ” exclusively designed for sales and marketing professionals on 18th April, 2013 (Thursday) at India Habitat Centre, New Delhi. Social Media has become an important tool for building online reputation and brands of organizations and people. It is all the more relevant for sales and marketing professionals which require building deeper relationships with customers and other stakeholders. The program will help the participants to understand the tools required for mega success on social media including content, engagement, platform-specific tips and collaboration , thus helping both the employee and the organization. The program will involve sharing of insights and experiences by social media and online branding expert Dr. Amit Nagpal with the esteemed participants.  For registration, please contact Ms. Tanya Bhatnagar...

Personal Branding' through social media requires deep passion as it takes time and energy. So how does one motivate oneself, to carry on the journey during difficult times. In my personal branding journey of 2 years, Klout has been one of the major motivation tools. The consistent growth of my score from 50s to mid 70s has given me the energy to keep working hard online (and eventually taking it offline). Personal branding (through social media) in any case is a new and tough industry to get into. Had it not been for the daily doses of motivation I had created for myself through Klout , Google and Twitter Favourites , I would have accepted defeat long back. Klout is supposed to be a metric for measuring your online influence but it can also be used as a motivation tool. Let me demonstrate how:- 1) Measure the change in your score on weekly basis In the initial days, my score grew 3-5 points every month. Once you cross 70, it grows very slowly. The increasing score ...

(Interview on Diginews regional TV channel at their Indore studio. The interview focused on my journey from media management to personal branding and also my views on media in India) Excerpts from the interview Q-How did news become infotainment? Ans-In 1991 when the era of LPG (Liberalisation, Privatization and Globalization) began, it impacted every sphere of our life and business. Even TV news was impacted. Many years ago when I used to watch news on Doordarshan (public broadcaster), there used to be no ad breaks, no ‘headlines sponsored by’ and such commercialization. News used to be a holy cow, something which should not be commercialized.  Slowly as private sector entered, the format of news began to change. Private sector runs anything like a business and has financial pressures also. Government can subsidize things but private sector has to ensure financial viability. Private sector slowly started commercializing and looked at things from TRP and adv...

Gone are the days of aggressive marketing. The customer gets agitated, defensive and negative as soon as you get aggressive about your product. If products cannot be marketed aggressively these days, how can people be? How do we use soft marketing to build personal brands? To read more, click here:- The Power of Soft Marketing Check out Media Gallery                                   Latest Achievements                      7 Steps to Global Success

Japan and India; Personal Branding Across Two Cultures 'Japan and India' is a fortnightly column on Personal Branding with two different angles from Peter Sterlacci of Japan  and Dr Amit Nagpal from India on the same topic. Peter Sterlacci from Japan Web 2.0 has had an impact on personal branding that Tom Peters could have never imagined when he wrote his groundbreaking 1997 article, The Brand Called You. Social media, blogs, websites, Google, SEO marketing, online groups, discussion forums, YouTube, and the like have caused an evolution in personal branding - dare I say a revolution! People all over the world are now able to jump online, brand themselves, and claim their space in cyberspace. Technology has dramatically expanded the reach and application of personal branding and has made it part of everyday life.  ‘Digitally Distant’ or ‘Digitally Dissed’ The fact is that we are all being Googled. A few clicks on the keyboard and anyone can see how visible...

What is the importance of a good long track record in building a brand? What role does track record play in your personal brand? Get answers to these questions in my weekly column on Merinews Build a Track Record

The article co-relates hobbies with professions and discusses how cultivating professionally relevant hobbies can be useful for development of your personal brand.  For more click here Merinews.com  ____________________________________ Dr Amit Nagpal is a Personal Branding Consultant with a holistic touch. To know more about him click here:- http://www.dramitnagpal.co.in/p/about-us.html

An email signature is a critical component of your Personal Brand. The importance of a professional email ID and signature cannot be ignored.  To read more about the components of email signature and how to use it to build your Personal Brand, click here:- Merinews _______________________________________________ Dr Amit Nagpal is a Personal Branding Consultant with a holistic touch. To know more about him click here:- http://www.dramitnagpal.co.in/p/about-us.html

  The article discusses why every Indian should go for Personal Branding to improve his/her employability and bargaining power. The article also talks about the current business environment in India and relevance of personal branding in its context. For more click here:- Merinews ______________________________________________ Dr Amit Nagpal is a Personal Branding Consultant with a holistic touch. To know more about him click here:- http://www.dramitnagpal.co.in/p/about-us.html

4 Ps (Product, Price, Placement and Promotion) are the important elements of marketing mix of any product. What about the 4 Ps of your Personal Brand? Read my column on Personal Branding at merinews The 4Ps of your Personal Brand  _______________________________________________ Dr Amit Nagpal is a Personal Branding Consultant with a holistic touch. To know more about him click here:- http://www.dramitnagpal.co.in/p/about-us.html

The article gives an introduction to Personal Branding and the tools used for personal branding. It discuses what is personal branding, for whom it is useful and what are its benefits. To read more click here:- Merinews (The article is the first in the weekly expert column series 'Brand You' on merinews.com, India's pioneering citizen journalism website) _____________________________________ Dr Amit Nagpal is a Personal Branding Consultant with a holistic touch. To know more about him click here:- http://www.dramitnagpal.co.in/p/about-us.html