Larry Easto-Interview with the Bestselling Author & Coach
Vasudhaiv Kutumbkam* Interview series (Global Leaders who have Enlarged, Excelled and Evolved into Global Personal Brands) Dr Amit Nagpal: Tell us Larry, how and why did you become a small business coach. Larry Easto : Good question. I trained as a lawyer and practiced law for many years, then did some consulting, wrote some books and just recently realized that everything I did in terms of helping clients was in fact coaching. So decided to start calling myself a coach. Dr Amit : Why did you choose services marketing particularly? Larry : I think it chose me almost every time I did work for clients; the issue of new business arose so we discussed it. A few years ago, I was hired to write a marketing training program for entrepreneurs and this consolidated my marketing focus. Dr Amit : Tell us about your books and which is the most popular on...