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Why Professors should develop a personal brand? (and how it is easy for them to do so) Professors and academicians can develop into personal brands much easily compared to others. Here are some of the reasons why Professors should develop a personal brand and how it is easy for them to do so. The Personal Branding Skills you already have Public Speaking Skills Professors already have good public speaking skills as teaching obviously exposes them to speaking. Coaching & Mentoring Skills Teaching also exposes the academicians to coaching and mentoring as any good professional University/institute focuses on individual mentoring of students. Therefore professors and senior academicians can easily develop themselves them into coaches and consultants. Passion for Teaching My academician friend jokes, “Teaching attracts two categories of people, one who are extremely intellectual & passionate and the other who don’t get good corporat...

Personal Branding for Journalists Journalists already know the power of mass media and the power of storytelling. So building a personal brand is easy for them. In fact, it is the news anchors/journalists, which actually bring audience to the respective media, with their personal reputation and brand. The Power of Storytelling Storytelling is the easiest way to build a personal brand and journalists are great storytellers. In fact, news is actually called a news story. Using Storytelling as a Personal Branding Tool Social Media Tips But what journalists need to learn is the social media tips and tricks besides the principles of brand management of course. Each social media platform is unique and understanding this uniqueness and capitalizing on it is an essential step in the journey. Personal Growth & Viral Marketing The main tool for success on social media is viral marketing (or other people sharing your content). Other people share your content when the ...

Personal Branding for Authors & Bloggers A book is generally considered a symbol of expertise in the subject, and in case of fiction writers, expertise at storytelling. A book is a powerful tool for personal branding and authors have an edge in that sense. For a passionate blogger, it is easy to become an author, as many bloggers collate their blog posts and convert them into their first book. The Power of Storytelling Storytelling is the easiest way to build a personal brand. Building a personal brand can be easy for fiction authors because they are already good at the art of storytelling. Even non-fiction writers tend to be passionate about writing and their subject areas. Using Storytelling as a Personal Branding Tool Conveying Expertise, Passion and Thought Leadership Social Media is a great tool for authors to convey their expertise, passion and thought leadership. Book writing is a time consuming job and requires patience too. Only those who are passionat...