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Ten Years of Digital: 2007- 2017 I began my digital journey in 2007 and recently completed ten years in the virtual world. I had started blogging in 2009 and decided to collate Top 10 posts on my blog since the begining of the journey. Here are the All Time Top 10 posts on my blog. Happy Reading. 1 PM Narendra Modi is my inspiration  The blog tops the charts with 5,000+ views. In a previous post, I had talked about how PM Modi’s inspirational storytelling approach had inspired me to create 7E model of Storytelling . (7Es of storytelling include Empathy, Emotional connect, Edutainment, Evocation, Eloquence, Energy and Engagement) Read More 2 Personal Branding as an Empowerment Tool Life is unfair”, we all would have uttered these words at some point of time in our lives. In spite of being equally competent, many of us lose out at the workplace because we are/ were :- - not educated at a premier b-school or - educated in a small town or - gentle/ unassertive nature or - ...

In a previous post, I had talked about how PM Modi’s inspirational storytelling approach had inspired me to create 7E model of Storytelling . (7Es of storytelling include Empathy, Emotional connect, Edutainment, Evocation, Eloquence, Energy and Engagement) Once we have learnt required knowledge, skills and attitudes (KSA) for a profession, the next natural step is to communicate our values, strengths and offerings to the target audience. This process is usually called brand building. A brand built without required KSA has a shallow foundation and will not survive long. (In fact, such a process is image manipulation and not brand building) From Branding, the journey to Bonding, the destination Year 2014. I came across a news report about an investment summit in Gujarat and the quote of PM Narendra Modi (Then Gujarat Chief Minister), “Bonding is more powerful than Branding”. The connection between branding and bonding took me by surprise and I began to research more a...

Why the Ancient Art of Storytelling Needs to be Revived in India (Co-authored by Dr Amit Nagpal & Prakash Hindustani) There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.  - Ursula K. LeGuin Back to Storytelling (Image Source-Cameron Uganec, The Hootsuite Blog) Storytelling-The Omnipotent Medicine Storytelling is universal. It transcends languages, cultures and everything else. And the world is going back to storytelling. From  Harvard Business Review  to  LinkedIn , from  Social Media Examiner  to  Hoot suite , everyone in the western world is going gaga over storytelling. The craze for storytelling is so much in USA that storytelling trainings and workshops are as packed as Justin Bieber concerts.  What is so magical in storytelling after all? As we move from the broadcast era to the digitorial era, everyone owns ideas which move through social networks and...

When you have a long successful track record to back up your stories, you can be more than a storyteller, you can rather be an inspirational storyteller. Mr Modi has walked his talk already as CM of Gujarat, so he need not weave imaginary stories, rather he can inspire through actual stories of achievement and thus inspire the nation. Let us see how he used inspirational and brand storytelling to his advantage and rocked the nation with an amazing election victory. Successful Brand Storytelling requires a 7E approach which includes; 1) Empathy 2) Emotional Connect 3) Edutainment 4) Evocation 5) Eloquence 6) Energizing 7) Engaging on Multiple Platforms A wake up call for Indian CEOs and promoters, some important lessons here. With the  advent of Digital Storytelling , you don't need thousands of crores to build a personal brand. ( Read full article on LinkedIn )