Organizational Success through Personal Branding
Dedicated to NASSCOM What is an organization after all? It is only a group of people and hence an organizational brand is the sum total of the personal brands of its people. If an organisation helps its employees bring out and express their peak potential, the organisation also realizes its peak potential in the process. Indian IT industry sets an example Interestingly IT (Information Technology) industry has taken a lead in India, in many areas from employee welfare to regular training to excellent perks and assisting employees to bring out their best. I had written a blog post on how IT professionals are becoming the rolemodels for personal branding some time back. IT industry is such a dynamic industry that thought leadership among employees is highly treasured because thought leaders only build and lead teams that make innovative products. NASSCOM-Playing a key role NASSCOM (National Association of Software and Services Companies) being a body of IT organisat...