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Technology Sector in India 2020- The New Decade Strategic Review (Techade 2020 -2030) Research Report, Nasscom  Research   Robots in every upper class colony, smart devices in every home and office, clothes connected to the internet, self driving cars on every road and wearable devices in every third hand. The next decade looks somewhat like this and India will occupy the centrestage in the new Tech world. Exciting. Isn’t it?   Nasscom Research, the thought leadership arm of NASSCOM focuses on understanding and predicting future opportunities for Indian tech industry, highlights Indian tech innovation stories and closely tracks Indian tech industry performance. It releases 30-40 reports every year on a range of topics from future of work to deep tech, from tech startups ecosystem to digital transformation, from enterprise tech to industry tracking & forecasting and from technology trends to performance metrics. NASSCOM Research, released its report ...

The Story of 6 Years on Twitter It was November 2010. I had been reading a lot about Twitter  (in Indian newspapers)  especially what celebrities were tweeting. Twitter had captured my attention and I decided to “ Join the conversation ” as Twitter calls it. “Wouldn’t it be a great idea to learn from the most successful people in India and abroad and that too straight from the horse’s mouth?” I wondered. Learning from the best I was right. From the best journalists to the most influential authors, speakers and coaches across the globe, almost everyone is active on Twitter. Twitter turned out to be the platform of the smart people. It was neither the kiddish Facebook nor the ultra formal LinkedIn. It was semi-formal, concise and was like an ocean in terms of the mystery and learning. I had always been blessed with a mentor at the workplace and I had realised that the fastest way to grow professionally is to learn from the best brains in the industry. As I evolved from ...

In the race for professionalism, state of the art technology and success, one thing has gone missing in our world-the human touch. Our business world is divided into B2B, B2C and now C2C, but isn’t something critical being left out in this classification. Perhaps H2H or Human to Human element in our interactions is what is often missing in our world. So when I met Mr VM Bansal, Chairman of NDIM, his warmth and human touch took me by surprise. When we talked in detail about the unique features of the institute, he especially emphasized about his open door policy for parents and students and the warm welcome they get every time. He also shared with pride, "MBA at NDIM is internationally accredited by the International rating body, ASIC (UK) with Premier College Status," a rare international recognition. R. Chandrashekhar, President NASSCOM visits NDIM The kind of exposure students get at NDIM is certainly a class apart. Recently NDIM had invited Mr R. Chandrashekhar, ...

There is a famous proverb, “Facts tell. Stories sell”. Storytelling is one of the tools of branding and marketing. Is it a more powerful tool or is it the most powerful tool? Let us take a look. How Do Stories Work? Stories inspire action and also connect emotionally & build reputation. Marketing is all about building relationships and by staying back in the memory (or sub-conscious mind), stories help in connecting people & strengthening relationships. Read Full Article on NASSCOM Blog

Background Bryan Kramer, a globally renowned speaker and author says there are no more B2B and B2C, because businesses today are all about H2H or Human to Human. A new wave has begun in the corporate world which is being labeled as the humanization of business. It is an irrefutable fact that technology often takes away the human interface and that is why technology organisations may be more prone to getting lost in process orientation and loosing the human touch. If IT organisations take the lead in popularizing digital storytelling, it will not only help them emotionally connect with their consumers but also result in higher sales of their digital products by empowering the digital marketing process itself. What’s new about storytelling? Storytelling is about connecting with people and helping people to see, what you see. Digital and social media have democratized business storytelling, which was earlier a privilege of large organisations (executed through the big daddies of adv...

Quotable Quotes and Key Takeaways MarTech, ITC Grand Central, September 3-4, 2015, Mumbai  “With technology penetrating almost every aspect of our lives, this confluence will give a platform for CMOs and CIOs to exchange ideas and collaborate on the future of technology led marketing in India. The forum will generate powerful ideas for the future, identify opportunities for the Indian technology industry and create a platform to align stakeholders around its vision . ”  R Chandrashekhar, President, NASSCOM For the first time, NASSCOM organised an event on Marketing Technology or the confluence of marketing and technology and aptly named it MarTech. I was invited to a Twitter chat with Dave Caroll (of United Breaks Guitars fame) and I found the interaction with Dave exciting. I am a firm believer that learning never ends. In any case, I was flying to Mumbai for the release of my client Vijay Nallawala’s book, “ A Bipolar’s Journey-From Torment to Fulfillment ” on...