Enlarge. Excel. Evolve.

"Enlarge as a Human Being,  Excel as a Social Media Being and  Evolve a s a Personal Brand" My life has been packed with interesting stories and anecdotes. Here are a few of them:- Drama or Sincerity My students would challenge me with tough questions, now my clients do A client asked recently, "While writing my story, how do I decide, how much of drama and how much of sincerity?" A tough question indeed. I replied, "If you have the reputation for sincerity, you can add a bit of a drama and (on a lighter note) if you have a reputation for drama, then I suggest you focus on sincerity.You have to see what will pull them, drama or sincerity" ----------------------- The Beautiful Lady and a Naughty Audience Recently during a Personal Branding Workshop with Sales and Marketing professionals, I tried to make things simple for them and told them you can apply AIDA model (Awareness, Interest, Desire and Action) of product advertising ...

And How Personal Branding will Evolve in Future? Social Media is going to play a major role in globalization and evolution of our society. Many of these social trends are already visible and some of these trends will either emerge or become more prominent in future. These trends will cause macro shifts in the way we live and handle human relationships. So you must be having suspense by now that what are these trends and how are they going to impact personal branding in particular. So let us discuss these trends one by one. Social Trend 1-Creativity becomes more critical If your content goes viral on internet, you can transform overnight from a local company to a multinational by spending $50. Blentec based in Utah, USA has demonstrated this many years back as their Youtube videos with spontaneity and a unique theme caught the attention of the netizens across the world. A local personal brand can become a global personal brand, if your content goes viral. Impact on perso...

Respectful, Affectionate and the Mean Machines I have been lucky to have wonderful students, some who stood by my side in the worst of times (I mean office politics), some who were extremely respectful and some extremely affectionate. And of course there were some mean machines, very much fit for the hyper competitive MNC but not fit to inspire trust and collaborate.  Some of my students have given me lifetime memories and some have inspired me in amazing ways. I began full time teaching in 2004 at ICFAI, Pondicherry. One student I particularly remember from those days is Midhunalaksmi, who was respectful till the end and still stayed away from the loyalty and political games. Such a balance is very rare these days.  I shall always remember Prakash Upadhyay for the immense professional courage he always displayed. Being assertive without becoming aggressive is a tough job but he maintained that balance beautifully.  Varun Vyas has that ‘Never say die’ spirit ...