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Your story is your brand . But which brand do you build and which story do you tell -organisation or people? Organisations want to build organisation brands, yet people prefer to read people stories. This is one of the greatest paradoxes of branding. It has no simple solutions and the answer varies from situation to situation. One point is common viz to align personal brand with organisation brand, to align people story with organization story and to find the delicate balance. A balance where organisation brand benefits due to the CEO or entrepreneur brand and vice versa. Organisational stories need to be interwoven with people stories to make them more effective and catchy to read.  Twitter and Personal Branding Social media is slightly biased towards people branding, because people want to converse and build relationships with people and not faceless organizations. Social media platforms are also social networking platforms after all.  While Twitter has a bias toward...

"Of Lights and Stars" "Oh WOW you look so soulful in this photo as if", he said and paused. He liked creating mystery and suspense. "Ahaan as if what", she sounded restless for sure. Nothing troubles a woman as much as an incomplete compliment does. "As if you are not made up of flesh and blood. As if you are made up of lights and stars", he continued. "You know the art of complimenting so very well", she replied shyly. Brimming with joy inside. Trying hard to hide her smile outside. ----------------------------- Sweeter than Solitude "It seems every handsome hunk already has a girlfriend and every beautiful girl already has a boyfriend. I am the only idiot around who is single", she told her cousin. "You know you can never find the right relationship under peer pressure and competition. You first have to love yourself and then find someone who is sweeter than your solitude. Someone who...

I was fortunate to listen to  Dr Bala V Balachandran  sometime back. A US based management Guru and Faculty at Kellogs, he is the Founder of Great Lakes Institute of Management (and Co-Founder of MDI, Gurgaon and ISB, Hyderabad).  What struck me were Dr Bala's words, "Today there is obesity of data, yet starvation of information." There is too much data out there, still lack of relevant information and information presented properly in formats such as story. ( Read the full article on LinkedIn )