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Click here to add this blog to your feed (subscribe to Blog) The Night It Began  On an October night in 2012, Immigration Attorney Margaret Baumer was on her way home to her apartment in New York City with some friends. They were returning from a party and upon getting to her apartment, Margaret Baumer realized that she didn't have the key to her door.   She came up with a creative, if unorthodox, plan for getting into her apartment, and it almost worked.   But in executing her plan, she had an accident and her arm was almost completely severed just below the elbow.  It was the beginning of a series of painful events including multiple surgeries and being separated from her family by Storm Sandy. Own Your Narrative  The story of the accident was picked up by several online publications, some of which distorted the truth, and created a devastating narrative where the protagonist is a fool deserving of her fate and losing a limb...

Why Professionals should develop a personal brand? (and how it is easy for them to do so) How Doctors, Architects, Lawyers, Chartered Accountants and other self-employed professionals can use social media to develop a strong personal brand? We live in the knowledge society today and knowledge workers and professionals have an edge when it comes to personal branding through social media. Knowledgepreneurs are professional entrepreneurs who sell their knowledge as part of the profession. It includes lawyers, architects, doctors, life coaches, trainers, CAs, CFAs, Consultants, Cost & Work Accountants and so on. Such professionals are highly educated and can develop into personal brands much easily. Here are some of the reasons why such professionals should develop a personal brand and how it is easy for them to do so. Conveying expertise, passion and thought leadership Sharing knowledge is one of the major tools for social media success and personal branding ...