Personal Branding for CXOs
Click here to add this blog to your feed (subscribe to Blog) As personal branding makes a shy entry in India , CXOs and top entrepreneurs are naturally being the first to adopt it. The most important point to be kept in mind in this journey is that the primary focus should be the person and the secondary focus should be the brand. It goes without saying that the 'C' level executives must have 'A' level behavior & personality. The energy and the passion Whenever I meet a CXO or a top management professional, the first thing I notice is the positive or negative energy surrounding the person. It probably reveals the psyche of a person also, whether he/she believes, human beings to be basically good or bad. Though one can demonstrate one’s passion on mass media also, but success on social media is not possible without genuine passion (or the passion of the staff, you have outsourced it to). The role models Corporate world has very few role models and ...