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Personal Branding' through social media requires deep passion as it takes time and energy. So how does one motivate oneself, to carry on the journey during difficult times. In my personal branding journey of 2 years, Klout has been one of the major motivation tools. The consistent growth of my score from 50s to mid 70s has given me the energy to keep working hard online (and eventually taking it offline). Personal branding (through social media) in any case is a new and tough industry to get into. Had it not been for the daily doses of motivation I had created for myself through Klout , Google and Twitter Favourites , I would have accepted defeat long back. Klout is supposed to be a metric for measuring your online influence but it can also be used as a motivation tool. Let me demonstrate how:- 1) Measure the change in your score on weekly basis In the initial days, my score grew 3-5 points every month. Once you cross 70, it grows very slowly. The increasing score ...

Once upon a time I was an average Indian living an average life. I was introduced to the power of blogging and digital marketing in December 2010 and since then I have not looked back. I decided to quit my job and become a full time Online Branding consultant one year back. I had two options viz. to set up an organization, hire staff and create a digital agency or to create my own personal brand and be an example to the people who want to develop personal brands (and thus get consulting/coaching business). I decided to use the latter option. Though I had created a Blog (this blog rather) six months back which had already got listed on Alltop.com but I was hardly devoting 2-3 hours a day with the pressures of a fulltime job. Since the Blog was a hit already, taking risk to quit my job was not a wild risk.  Moreover a digital marketing coach based in Mumbai was guiding me on how to use a step by step approach. The coach had excellent digital marketing knowledge a...