What You Do Is Not Just Business. It’s Personal.

A Guest Post on Business Relationships by Rory Kelly Connor How many times have you heard the adage, “ It’s not personal; it’s just business! ” over the last decade? Once or twice? Dozens? Hundreds? Relationships Are Personal As a VP at a worldwide public relations’ (PR) agency in New York, I watched twice as dozens of people were laid off in waves by the company. No warning. Not even a “thank you and goodbye.” Repeatedly, the exit stories detailed heartless conversations handled by cold Human Resources personnel who maintained that “It isn’t personal. It’s just business.” Unanimously, the employees stunned out of a job took it very personally. Because they are people. How else are they supposed to take it? We have seen that same business standard used repeatedly to mask greed, get to goal, and pump up the bottom line over the last 10-20 years. It has been used as an excuse for all kinds of words and behaviors. For instance, Bernie Madoff never thought twice about defr...