Interview with Ms Kimberly Bordonaro, Personal Branding Consultant, USA
Creating A-ha moments for her clients 1) What are the advantages of personal branding in developing and developed worlds? The advantages of personal branding are fairly universal and (depending on one’s desired goals) include: Confidence in knowing what sets you apart from others Notoriety as a leader of your industry Ability to charge higher premiums for your services (or salary compensation) Attract more clients you enjoy working with Higher levels of goal achievements Gain larger market presence over your competition 2) What is unique about your personal branding approach? Branding is about creating an experience for your audience and the experience that I create is derived from my personal philosophy that I call BrandspirationTM. I draw on lyrics and pop culture to explain branding and marketing concepts. This helps break complex thoughts into “a-ha!” moments for my clients, and it makes the experience fun. 3) Share some interesting experiences ...