People Who Have Inspired Me III; Mr William Arruda, World No 1 Personal Branding Guru
1) Tell us about your journey into Personal Branding. I spent 20 years in corporate branding before starting Reach. In July of 1997, I read the article The Brand Called You by Tom Peters in Fast Company magazine. That article convinced me that personal branding sits at the intersection of my two greatest passions - branding and developing people. After reading the article, I decided I would start the first global personal branding company. Then, in 2001, I left the corporate world and founded Reach. There were only five of us in the world doing personal branding at that time. It was the start of a new movement. 2) Tell us in brief about Reach Personal Branding? What services are offered to its clients by Reach Personal Branding? Reach is focused on helping individuals and organizations build and nurture strong brands. Founded in 2001 by William Arruda, Reach is the global leader in personal branding. We provide talent development services to companies and organizations, p...