Debunking Myths about Personal Branding-Two Angles
Japan & India-Personal Branding Across Two Cultures Japan and India is a bi-monthly series on personal branding perspectives from Japan (Peter Sterlacci) and India (Dr Amit Nagpal) Peter Sterlacci-Japanese Angle If you ask Japanese if they have heard of "personal branding," 99% of the time they will not know. Personal branding is simply not part of Japanese culture and so naturally people are not aware of it. When I explain what it is, I almost inevitably get a '2-part reaction'. Part 1: "That sounds really interesting and Japanese people need to do this." Part 2: "But, because we are Japanese maybe we cannot do it because...." What usually follows the 'because' is one of a handful of myths about personal branding. Here are 4 of the most common myths and how I debunk them. Myth 1: "I have to give up my group identity." This myth comes from Japanese being educated to be self-effacing and...