Managing Your Online Brand's Reputation- Two Angles
December #1 Japan and India-Personal Branding Across Two Cultures Managing Your Online Brand's Reputation Online Branding and Japan-Peter Sterlacci Japan is considered one of the most wired countries and the Japanese are starting to jump on the web 2.0 bandwagon. Consider these facts: · Facebook has more than tripled its user base in Japan in less than a year. · Twitter estimates that people in Japan write nearly 8 million tweets a day, about 12 percent of the global total. · Japan's biggest homegrown social networking site Mixi Inc. recently joined forces with Twitter to strengthen their ground against Facebook's expansion. · LinkedIn added the Japanese language to its platform this Fall and is aggressively promoting themselves as the only professional so...