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The Story of 6 Years on Twitter It was November 2010. I had been reading a lot about Twitter  (in Indian newspapers)  especially what celebrities were tweeting. Twitter had captured my attention and I decided to “ Join the conversation ” as Twitter calls it. “Wouldn’t it be a great idea to learn from the most successful people in India and abroad and that too straight from the horse’s mouth?” I wondered. Learning from the best I was right. From the best journalists to the most influential authors, speakers and coaches across the globe, almost everyone is active on Twitter. Twitter turned out to be the platform of the smart people. It was neither the kiddish Facebook nor the ultra formal LinkedIn. It was semi-formal, concise and was like an ocean in terms of the mystery and learning. I had always been blessed with a mentor at the workplace and I had realised that the fastest way to grow professionally is to learn from the best brains in the industry. As I evolved from ...

Once upon a time, there was a small island called “Euphoria.” It was a small and peaceful country and the citizens lived a life of bliss. Not only the literacy rate was 100 %, even the social media literacy rate was 100 % too. Everyone was especially fond of Twitter. One day the democratic government was thrown out in a coup and the Dictator Hellonavich took over and declared himself as the President. Keeping in mind, the popularity of Twiiter, Hellonavich issued the following President’s order to the citizens:- President’s Order (to residents of Euphoria) All citizens must comply with the following regulations, else they shall be sent on exile. 1)      All citizens must follow the President on Twitter @Hellonavich. Even infants should have a Twitter account (managed by the parents). The number of Followers would be used for census purposes and anyone who does not follow will be treated as a rebel. 2)      All citi...

Japan and India; Personal Branding across Two Cultures Peter Sterlacci from Japan Is Japan the Twitter Nation? Last year I read an article calling Japan "The Twitter Nation". Recent data clearly supports this. The number of Japanese internet users who tweet is close to 17% surpassing Americans at about 10%. Twitter also estimates that Japanese write nearly 8 million tweets a day, which is close to 14% of the global total!  Twitter really gained credibility in the country after the massive earthquake and tsunami devastated the Tohoku region on 3/11/11.  New users flocked to the network for real-time information about the nuclear crisis, blackouts, and aftershocks.  Now with the huge number of users in Japan, workshops are cropping up helping individuals to learn the tricks of the tweet as well as companies to use the platform to reach consumers and get feedback.   Clearly the personal and corporate branding potential for Twitt...