Enlarge. Excel. Evolve.

Background Bryan Kramer, a globally renowned speaker and author says there are no more B2B and B2C, because businesses today are all about H2H or Human to Human. A new wave has begun in the corporate world which is being labeled as the humanization of business. It is an irrefutable fact that technology often takes away the human interface and that is why technology organisations may be more prone to getting lost in process orientation and loosing the human touch. If IT organisations take the lead in popularizing digital storytelling, it will not only help them emotionally connect with their consumers but also result in higher sales of their digital products by empowering the digital marketing process itself. What’s new about storytelling? Storytelling is about connecting with people and helping people to see, what you see. Digital and social media have democratized business storytelling, which was earlier a privilege of large organisations (executed through the big daddies of adv...

Ever heard of a doctor, who makes a H2H (human to human) connection with a patient first and starts treatment later, unless of course it’s an emergency. Here comes one. Background Syringes and tablets were her toys and a genuine heart to heart smile was a divine gift to her. After all, Dr Nupur Gupta wanted to be a doctor, right from her childhood days. Her father being a doctor, she knew of the respect and recognition the profession commanded. She began her medical studies in 1990 at Jaipur and finished her post graduation in the year 2000. A decade of in-depth medical studies had laid the foundation for an illustrious career ahead.  During her eight years of employment at India’s traditionally best hospital “ AIIMS (All India Institute of Medical Sciences, New Delhi) ” , she was exposed to the best in terms of medical care and technology. Thereafter she began her private practice and established ‘Well Woman Clinic’, at Sukhda Hospital, New Delhi an...