Personal Branding for the Deeply Passionate
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Turning Your Business to a Brand; with IMET Global
3 Strategicpillers to Global Success View more PowerPoint from iMET Global: Innovation, Mentoring, Entrepreneurship, Talent
Why Personal Branding is a Must for Creative Professionals?
Creative people generally get so absorbed and emotionally involved in their passion and work, that they forget to market and brand themselves. That is why many creative people live a life of a pauper. Many of them (highly creative) are often not interested in selling themselves and suffer financially because of this nature. Personal branding can help them in this area because if they build a strong brand they don't have to be pushy to sell their products. the personal brand creates a pull and their products sell on their own and at good prices. Thus Personal branding helps them generate revenue (generally it takes 2-3 years though) without hurting their self-respect and without going against their fundamental nature. Social media has made personal branding very easy and very little investment is required. How has Personal Branding Become Easier with Social Media? Internet in general and blogs in particular thus o...
A Brand Called Me
Radhika Raj of Hindustan Times has come up with a good story on Personal Branding looking at both the pros and the cons. The story also talks of the four pioneers of Personal Branding in India. Here are my answers to the cons or the objections raised by some experts against personal branding. Criticism 1 “A personal brand has an impact on society and also creates an experience like Mother Teresa or Mahatma Gandhi” Nabankur Gupta Answer Yes, a personal brand should have an impact on society. But it is not necessary to have as big as an impact like Gandhi or Teresa. After all we have global brands, national brands and regional brands in products too. Interestingly earlier a person first became a regional brand, then national and then went global. But today due to internet the scenario has changed. You can become a global brand in one year’s time though in a niche area without going through the traditional path and becoming a regional brand f...