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Peter Sterlacci, Japan's Personal Branding Pioneer conducted a Personal Branding Blogathon  in June named  30X30X30 Personal Branding Blogathon – 30 days x 30 thought leaders x 30 amazing posts!  " As a cyclist, I likened this blogathon to a cycling tour. Each day we rode a different route, but we all had the same destination in mind. This eBook represents our final destination. It is meant to be a guide to help you on your personal branding journey by giving you 30 days of amazing thought leadership ." Peter Sterlacci The Blogathon was very successful and Peter has compiled the posts into a Free e-book which you can download from here:- Preview the e-book here:- http://petersterlacci.com/wp-content/uploads/2012/07/Blogathon30x30.pdf Happy Reading!

Creative people generally get so absorbed and emotionally involved in their passion and work, that they forget to market and brand themselves. That is why many creative people live a life of a pauper. Many of them (highly creative) are often not interested in selling themselves and suffer financially because of this nature.  Personal branding can help them in this area because if they build a strong brand they don't have to be pushy to sell their products. the personal brand creates a pull and their products sell on their own and at good prices.  Thus Personal branding helps them generate revenue (generally it takes 2-3 years though) without hurting their self-respect and without going against their fundamental nature. Social media has made personal branding very easy and very little investment is required. How has Personal Branding Become Easier with Social Media? Internet in general and blogs in particular thus o...

Creating A-ha moments for her clients 1) What are the advantages of personal branding in developing and developed worlds? The advantages of personal branding are fairly universal and (depending on one’s desired goals) include: Confidence in knowing what sets you apart from others Notoriety as a leader of your industry Ability to charge higher premiums for your services (or salary compensation) Attract more clients you enjoy working with Higher levels of goal achievements Gain larger market presence over your competition   2) What is unique about your personal branding approach? Branding is about creating an experience for your audience and the experience that I create is derived from my personal philosophy that I call BrandspirationTM. I draw on lyrics and pop culture to explain branding and marketing concepts. This helps break complex thoughts into “a-ha!” moments for my clients, and it makes the experience fun. 3) Share some interesting experiences ...

(Interview on Diginews regional TV channel at their Indore studio. The interview focused on my journey from media management to personal branding and also my views on media in India) Excerpts from the interview Q-How did news become infotainment? Ans-In 1991 when the era of LPG (Liberalisation, Privatization and Globalization) began, it impacted every sphere of our life and business. Even TV news was impacted. Many years ago when I used to watch news on Doordarshan (public broadcaster), there used to be no ad breaks, no ‘headlines sponsored by’ and such commercialization. News used to be a holy cow, something which should not be commercialized.  Slowly as private sector entered, the format of news began to change. Private sector runs anything like a business and has financial pressures also. Government can subsidize things but private sector has to ensure financial viability. Private sector slowly started commercializing and looked at things from TRP and adv...

The best tools to use in personal branding are the ones which will show up the easiest in online searches. For the lay person, who is not already famous, these sites include: YouTube, Facebook, LinkedIn, Twitter, Amazon (make a profile), Quora, your own personal blog (include your name in the title, or on several search areas of the blog). The important part about using these tools for personal branding is to realize exactly what people are seeing when they search for you. You should routinely use Google, Yahoo, and other search engines to see what is coming up when people search for your name. Controlling a brand is just as important as building one. If an item shows up that you don't want people to see on the first page of a Google search, then immediately start profiles on each of these tools so you fill that first page up with items that you do want them to see. On that same vein, if one of these tools pops up that you no longer use (a dead twitter account), then you might w...

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