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Storytelling is an art which has the backing of science, neuroscience to be precise. All that we remember from our childhood are stories (incidents /anecdotes). As soon as the word ‘story’ comes, even our tired brain gets alert ready to listen and retains it in memory. Even at the end of a working day, when we are too tired to scan data, we are still willing to read a story. What makes stories so powerful? Here are the 7 reasons from neuroscience:- 1) The Shared Experience and Neural Coupling The listeners connect to the story through their own ideas and experiences because of neural coupling process. Hence a story connects most with the reader when a story or its parts makes the reader feel that it is his / her story. We relate and relive the sensations described in the story, be it fear, pleasure, guilt and so on, creating a shared experience between the story narrator and audience. When we hear a story, we try to relate it to one of our existing life experiences. Dur...

Dear Readers, 2014 is coming to an end and 2015 is eagerly waiting to embrace us. Here is a compilation for you (Best of 2014) which covers the entire range of work I do (along with my team)  from brand storytelling to stories on life and its contradictions. For reader’s convenience it has been divided into 4 sections viz A) Professional storytelling, (including visual storytelling, PowerPoint storytelling), B) Wisdom storytelling, C) Life and love storytelling and D) Spiritual storytelling. I believe, every story has its time, yet every time has its story. Happy Storytelling. Section A-Professional and Brand Storytelling (i) Top 10 on LinkedIn 1) Does your LinkedIn profile tell a captivating story? The post got 7.6 K views and 30 + likes One of the most boring tasks in the world is to read the Linkedin profiles of your connections. They are full of jargon and overloaded with information, lengthy recommendations & everything else that can bore yo...

An inspiring story of integrity, of pioneering efforts in neurosciences and mega success Dr Vipul Gupta-An Inspiring Success Story from Vipul Gupta

In nothing do men more nearly approach the Gods than in giving health to men. ~Cicero Do we lack role models in India, who have achieved mega success with integrity and without short cuts? The role models are few, yet they exist nevertheless, the path is tougher, yet there exists a path nevertheless. You don’t need to escape abroad anymore and can rather find inspiration to write your own success story from professionals like Dr Vipul Gupta, who are worth emulating. Who knows this may inspire your turning point and you end up writing your own mega success story. Neurosurgery and neurosurgeons, have always been awe-inspiring to me. Why not? The mind and brain have always fascinated me (or fascinate all of us rather). So those who perform intricate surgeries on this most delicate part of human body, are no less fascinating people. Dr Vipul Gupta is currently Head – NeuroInterventional Surgery (Interventional Neuroradiology) in  Medanta-The Medicity , one of Asia...

Ever heard of a doctor, who makes a H2H (human to human) connection with a patient first and starts treatment later, unless of course it’s an emergency. Here comes one. Background Syringes and tablets were her toys and a genuine heart to heart smile was a divine gift to her. After all, Dr Nupur Gupta wanted to be a doctor, right from her childhood days. Her father being a doctor, she knew of the respect and recognition the profession commanded. She began her medical studies in 1990 at Jaipur and finished her post graduation in the year 2000. A decade of in-depth medical studies had laid the foundation for an illustrious career ahead.  During her eight years of employment at India’s traditionally best hospital “ AIIMS (All India Institute of Medical Sciences, New Delhi) ” , she was exposed to the best in terms of medical care and technology. Thereafter she began her private practice and established ‘Well Woman Clinic’, at Sukhda Hospital, New Delhi an...