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Your story is your brand . But which brand do you build and which story do you tell -organisation or people? Organisations want to build organisation brands, yet people prefer to read people stories. This is one of the greatest paradoxes of branding. It has no simple solutions and the answer varies from situation to situation. One point is common viz to align personal brand with organisation brand, to align people story with organization story and to find the delicate balance. A balance where organisation brand benefits due to the CEO or entrepreneur brand and vice versa. Organisational stories need to be interwoven with people stories to make them more effective and catchy to read.  Twitter and Personal Branding Social media is slightly biased towards people branding, because people want to converse and build relationships with people and not faceless organizations. Social media platforms are also social networking platforms after all.  While Twitter has a bias toward...

I was fortunate to listen to  Dr Bala V Balachandran  sometime back. A US based management Guru and Faculty at Kellogs, he is the Founder of Great Lakes Institute of Management (and Co-Founder of MDI, Gurgaon and ISB, Hyderabad).  What struck me were Dr Bala's words, "Today there is obesity of data, yet starvation of information." There is too much data out there, still lack of relevant information and information presented properly in formats such as story. ( Read the full article on LinkedIn )