Enlarge. Excel. Evolve.

Shakira (Waka Waka)-Latin Songtress The overall brand Shakira is an all in one as she is a business woman, singer, dancer, lyricist, music director, live performer, social activist, model, representative of UNUICEF, adviser to US President and so on. Positive attributes It is an open secret that she is rich, beautiful and famous but the lesser known side is that she is also polite, hardworking, kind and intelligent and is used to speaking out his mind or the truth. She connects with her audience very well. She enjoys inspiring people to dance along with her and prefers the limelight on the audience rather than herself. She not only uses her mind and voice to communicate but rather her entire body. She has given a guest lecture at Oxford University. Negative attributes Controversies surrounding her personal life, her statement on make up is considered as stereotyping of women....

Amitabh Bachchan, the Indian film industry's evergreen superstar is known across the world for his acting talent. Here is his personal brand analysis. (Originally Amit Srivastava) AB or Big B remains the biggest role model of our times in spite of minor controversies always surrounding him. There have been stories of his linkages with politicians like Mulayam Singh, Bal Thackeray lashing out at him due to his loyalties to UP rather than Maharashtra, financial upheavals to the level of mortgage of his house, his not successful stint as member of Indian parliament, his relationship with Gandhi family which went haywire, his company ABCL which miserably failed and so on. Amitabh like any big celebrity attracts controversies, to the extent that he had a very poor relationship with media at one point of time. But his magic refuses to die. Young women continue to be his crazy diehard fans besides their older and male counterparts. What is the reason behind such a strong and...