Enlarge. Excel. Evolve.

Story Talks is a series on business storytelling, with short videos (ranging from 2-5 minutes) that answers FAQs on business storytelling.  Guest: Dr Amit Nagpal To watch the complete series, click here

If you read the LinkedIn posts of CEOs and CXOs, if you go through the MBA curriculum or if you attend management conferences, you feel that creativity seems like a neglected child in the world of management and leadership. Everybody seems to be focused on leadership, business goals, process orientation and intrapreneurship at the most. What about creativity? My purpose is to write a thought provoking blog on whether we are giving creativity the place and respect it deserves in the management domain.  In marketing and advertising domain, creativity has been talked about and given its due share of attention. But what about HR, Finance, Operations and other management domains, don't they need creativity? Will Creativity become the most prized management skill? Creativity is certainly going to become one of the  most prized management skills  in the days to come, if not the most.  Social media has democratised creativity at a social level. Everyone is tryin...

Application of Gaming in New Media Marketing Publisher, IGI Global, USA Global Release- September, 2018 Editors : Dr Pratika Mishra and Dr Swatti Dham  I am honored to contribute a chapter on "Understanding the psychology of new media audiences from a marketing perspective" in the upcoming book by IGI Global entitled, "Application of Gaming in New Media Marketing". The book will be released globally in September 2018. The Story Behind the Book Advergames lie at the intersection of interactive games and digital advertising. It creates a win win situation for the advertiser/ marketer who gets a chance to promote the products and the game player who gets a chance for entertainment and fun. Gaming is also potent as it creates a competitive spirit in the player and its high level of engagement makes it a powerful marketing tool. The book takes a deep dive into the application of gaming in new media marketing. It has contributions from both academicians and pract...

" Media Laws and Ethics-An Introduction to Legal and Ethical Issues in Journalism " is a compilation of chapters by renowned media academicians and journalists. Dr Vartika Nanda is Editor of the book (HOD-Journalism, LSR College for Women) and the Foreword has been written by renowned media expert K.G. Suresh, Director General, Indian Institute of Mass Communication / IIMC, New Delhi. The Story Behind the Book As Dr Vartika Nanda points out in ‘My Word’, the book has been compiled with special focus on the varied dimensions of media ethics and also the complex world of law pertaining to the issues of media. It is an attempt to clear the cobwebs and create a platform where one can open new windows for discussion.  Collaboration and Co-creation are the new norms of digital society. The book is a pioneering attempt in co-creation by bringing academicians and students together. As she points out in the end, “The purpose was to bring the academicians and the students toget...

8th March is celebrated globally as International Women's Day and I thought of celebrating the day by celebrating women leaders.  "Are you the leader you want to be?" is a book by two women leaders who are inspiring hundreds of women by their own example and also earning accolades especially from the leaders in information and technology industries.  Manbir Kaur is an Executive and Leadership Coach based in India and Kathy Mitchell is a Certified Professional Coach currently based in Malaysia.  In this  tête-à-tête  with Dr Amit Nagpal, Manbir Kaur shares the purpose behind the book and why storytelling is woven in the whole book.  Dr Amit Nagpal-   How is leadership in technology sector different from the other sectors? Manbir Kaur - I have experience working for technology companies and I can definitely say that we in technology get conditioned in a certain way over the years and our brains and styles are greatly influenced by this....

Ten Years of Digital: 2007- 2017 I began my digital journey in 2007 and recently completed ten years in the virtual world. I had started blogging in 2009 and decided to collate Top 10 posts on my blog since the begining of the journey. Here are the All Time Top 10 posts on my blog. Happy Reading. 1 PM Narendra Modi is my inspiration  The blog tops the charts with 5,000+ views. In a previous post, I had talked about how PM Modi’s inspirational storytelling approach had inspired me to create 7E model of Storytelling . (7Es of storytelling include Empathy, Emotional connect, Edutainment, Evocation, Eloquence, Energy and Engagement) Read More 2 Personal Branding as an Empowerment Tool Life is unfair”, we all would have uttered these words at some point of time in our lives. In spite of being equally competent, many of us lose out at the workplace because we are/ were :- - not educated at a premier b-school or - educated in a small town or - gentle/ unassertive nature or - ...

Mini Stories on Wisdom Have you arrived?" "How will I come to know that I have arrived and achieved success?", he asked the coach. " When you develop the courage to laugh at yourself. When your confidence begins to exceed your inferiority complexes, you have arrived in the true sense", the coach answered. ------------------------- "Just Few Friends" "The saying goes, 'Even if you have a thousand friends, you have not a friend to spare. Even if you have a single enemy you will meet him everywhere' Don't you think you have very few friends?", he asked her. "True. I am different with a story of my own. I can only connect with people if I trust them enough to tell my story. And they care enough to listen to it. And I believe you need few friends and many acquaintances", she had a surprising clarity about what she wanted in life. ------------------------ "Heart Walls" "She is such an un...

Ten Years of Digital: 2007- 2017 I began my digital journey in 2007 and recently completed ten years in the virtual world. Here are some of the landmark moments of the journey:- 2007 - Started my digital journey with research on New Media (how TV news channels were using social and digital media) as part of my PhD. - Started active micro-blogging on Orkut and later Facebook 2009 Joined LinkedIn 2010 - Launched blog “ Enlarge Excel Evolve ” - Joined Twitter (@DrAmitInspires) - Awarded PhD (New Media) 2011 - Blog listed on Alltop Business within six months of launch (2nd most popular blog in business category) - Stories published on reputed media (Forbes.com, Hindustan Times ) about my pioneering journey - Started speaking on Personal Branding and Storytelling at prestigious platforms starting with DMA (and later spoke at PRSI, STC, Headstart Foundation and so on) - Started corporate training on "Storytelling on social media" with corporate communications tea...

" Biryani with Blogger " is a series on blogger interviews where Chief Blogger, Enlarge Excel Evolve Dr Amit Nagpal chats with prominent bloggers of the world over a plate of Biryani.  The first interview in the series is with Dr Uttara Pattanaik, Executive Coach / Leadership Coach.  Dr Amit - You have a different take on Strategy and Leadership.  Can you please explain that? Dr Uttara - Strategy and Leadership are most over used words in most organization.  It is hyped, over-rated and positioned as hierarchical.   I look at it differently.  According to me, strategy & leadership is central to professional and personal growth.  Each one of us, irrespective of where we are and what we do, need to be strategic in our approach and discover our leadership style to maximize our full potential and discharge our responsibilities to the best of our abilities. Each individual needs to discover their leadership potential in order to be eff...

Using Twitter and Other Tools for Book Marketing- A Success Story     “ No matter how good intentions you may have, people look only at your presentations. No matter how good presentations you may have, God looks only at your intentions” Great marketing starts with a great product. A great product creates a pull and requires lesser selling efforts. Our first priority as authors was to give a great experience to our readers and create a reader friendly book. With team efforts, the first edition was sold within 6 months. We used the following strategies to make the book an Amazon Bestseller:- Creating a great product - The book is the first book by Indian authors on the topic. It has plenty of illustrations, cartoons, examples and case studies to make it easy to read as well as practical to apply. Renowned cartoonist Ismail Lahari, (Editorial Cartoonist, Dainik Bhaskar) has created the cartoons for the book.  The book has several infographics and screensh...

And Why I Champion the Cause of Introvert Empowerment In a previous blog post (which went viral), “ How Introverts like Guy Kawasaki and Pete Cashmore are changing the rules of the game with Online Branding ?”, I shared my journey and how Susan Cain’s book “Quiet” changed my life forever. Interestingly, Susan also points out that introversion has three cousins, “shyness, sensitivity and seriousness”. Yet these three traits of introverts are often misunderstood and need a perception correction. Let us take a look at how introverts are misunderstood and what they can do about it. Myth / Misunderstanding 1- Introverts are often Nervous Fact-Introverts are Shy Recently when I was invited to speak at a public platform for 2 minutes, I began with a dose of humour, “It takes me 2 minutes to settle down with a new audience. By the time I will settle down, my time would be over”. Introverts are shy and tend to act as extroverts (in speaking, mentoring etc) when the...