Blue Ocean Strategy-From Where Does the Inspiration Come
What is Blue Ocean Strategy? Chan Kim and Renee Mauborgne of INSEAD came up with the concept of Blue Ocean. The concept was formulated based on a study of 150 strategic moves spanning more than 100 years and over thirty different industries and it provides a systematic approach to make the competition irrelevant and create uncontested market space. The red ocean has a defined market, defined competitors and the traditional way of doing business by using offense strategies with competition and defending against competition at times. It is similar to an ocean infested with sharks which are fighting for the same prey. The blue ocean is calm and has lot of food with little competition. Some organizations which are known for creating blue ocean include, Southwest Airlines, Cirque du Soleil, Casella Wine, Nintendo (Wii), Cemex Cement, and The Body Shop How is Blue Ocean connected with Spirituality? Some principles which are common to both Blue Ocean and Spirituality include · ...