Boundary, Sixer. Your Personal Brand has Hit a Century
Personal Branding is like Cricket Let us understand personal branding through the eyes of cricket and its terminology. You are the batsman (for your Personal Brand) and the audience which cheers you is like Twitter followers and Facebook Fans ( Tweet This ). (Batting without an audience is as worthless as Twitter profile without followers). Competitors (whether colleagues or competitive businesses) are the opposition team trying to clean bold you all the time, sometimes with a spin (office politics) and sometimes with malpractices (like bodyline). Fielders are like the jealous colleagues waiting for a slip from your side and the runner is like your reputation or shadow. You can hit boundaries and sixers (when your content is retweeted on Twitter or shared on Facebook) but sometimes you have to be satisfied with singles (only the likes). But each run you make is adding to you and your team’s (organisation) score or your personal brand. You are in limelight and you ne...