Branding Yourself as an Intrapreneur-Two Angles
Japan and India; Personal Branding Across Two Cultures 'Japan and India' is a fortnightly column on Personal Branding with two different angles from Peter Sterlacci of Japan and Dr Amit Nagpal from India on the same topic. Peter Sterlacci, Japan In the January 2011 issue of Entrepreneur , Richard Branson shares an interesting story about being a "belonger" where he resides in the British Virgin Isles. The airport signs for the immigration lines read "Belongers" and "Non-Belongers," rather than "Residents" and "Nonresidents." He goes on to say that when a nation embraces its own as "belonging here" as opposed to just living there, it breeds a different form of loyalty: "It reminds us that this is where we belong, and so our efforts are not just on our own behalf, but also to benefit the community." This small semantic difference made him think about the bu...