Enlarge. Excel. Evolve.

Click here to add this blog to your feed (subscribe to Blog) How I Used Them To Get The Best Results? Almost at every workshop/training, I am asked, “How do you make your content viral?’ Though I believe, the focus should be on serving the audience, solving its problems and touching hearts & lives, here are five of my secrets, I am sharing for my loyal readers.  I also call them 5S of Viral Marketing viz Supercharge, Simplicity, Storytelling, Soulfulness and Spontaneity:- 1) Supercharge -We are drained of energy with the combination of high pressure jobs, family responsibilities and drab routines. Images, text and videos which energise us with their high energy content surely make a powerful impact. Take this example :- ( the most popular image on my social media, till now). What do you want in Life  129 shares 2) Simplicity -Content which is simple yet powerful, touches people more and hence shared virally. Let me give you few examples.  Lo...

Personal Branding for Journalists Journalists already know the power of mass media and the power of storytelling. So building a personal brand is easy for them. In fact, it is the news anchors/journalists, which actually bring audience to the respective media, with their personal reputation and brand. The Power of Storytelling Storytelling is the easiest way to build a personal brand and journalists are great storytellers. In fact, news is actually called a news story. Using Storytelling as a Personal Branding Tool Social Media Tips But what journalists need to learn is the social media tips and tricks besides the principles of brand management of course. Each social media platform is unique and understanding this uniqueness and capitalizing on it is an essential step in the journey. Personal Growth & Viral Marketing The main tool for success on social media is viral marketing (or other people sharing your content). Other people share your content when the ...

Personal Branding for Authors & Bloggers A book is generally considered a symbol of expertise in the subject, and in case of fiction writers, expertise at storytelling. A book is a powerful tool for personal branding and authors have an edge in that sense. For a passionate blogger, it is easy to become an author, as many bloggers collate their blog posts and convert them into their first book. The Power of Storytelling Storytelling is the easiest way to build a personal brand. Building a personal brand can be easy for fiction authors because they are already good at the art of storytelling. Even non-fiction writers tend to be passionate about writing and their subject areas. Using Storytelling as a Personal Branding Tool Conveying Expertise, Passion and Thought Leadership Social Media is a great tool for authors to convey their expertise, passion and thought leadership. Book writing is a time consuming job and requires patience too. Only those who are passionat...

Japan and India-Personal Branding from Two Angles Peter Sterlacci-View from Japan 7 Tips to Capture Your Personal Brand on Video We all know the saying that a picture says a thousand words. Video takes those words one step further and makes them real and memorable. In the world of Web 2.0 people want information in bite-sized chunks. Video is a perfect medium for establishing your visual identity on the web and delivering your personal brand in a clear and concise way.  Only a couple years ago using video was going beyond what was expected in personal branding. Today it has become the norm. Consider this fact. In July 2011, ComScore, a leader in measuring the digital world, reported that 180 million Internet users in the US alone watched online video content. This averages almost 19 hours per viewer in a single month! For 2012, personal branding guru William Arruda says that video continues to be a major trend in branding through DIY (do it yourself) and profess...