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Japan and India- Two Angles Peter Sterlacci-View from Japan 4 Driving Tips to be a Thought Leader It should be no surprise that 'personal branding' is quickly becoming a household term. The current global economy combined with the huge role social media plays in our daily lives demands that each one of us considers how we can stand out amongst all others who offer similar skills, talents, and backgrounds.  Of course our credentials still have value as they are the table-stakes that anyone must have for a specific job or position. But, it is our character, our personal brand that ultimately gets us recognized.  One of the ways we demonstrate our personal brand is through thought-leadership. Our resume might tout our expertise but in the day of Web 2.0 people are looking online for how we communicate our expertise, knowledge, and brand message.  Being a 'Driver' not just a 'Passenger' So how do you use your personal brand to drive discussi...

1) Tell us about your journey into Personal Branding. I spent 20 years in corporate branding before starting Reach. In July of 1997, I read the article The Brand Called You by Tom Peters in Fast Company magazine. That article convinced me that personal branding sits at the intersection of my two greatest passions - branding and developing people. After reading the article, I decided I would start the first global personal branding company. Then, in 2001, I left the corporate world and founded Reach. There were only five of us in the world doing personal branding at that time. It was the start of a new movement. 2) Tell us in brief about Reach Personal Branding? What services are offered to its clients by Reach Personal Branding? Reach is focused on helping individuals and organizations build and nurture strong brands. Founded in 2001 by William Arruda, Reach is the global leader in personal branding. We provide talent development services to companies and organizations, p...

Dedicated to Wiliam Arruda, World’s No 1 Personal Branding Guru “I am only one; but still I am one. I cannot do everything, but still I can do something. I will not refuse to do the something I can do.”  Helen Keller We are not proud of the world we live in. But as individuals or organisations, we often consider ourselves powerless. I strongly believe, “One person can bring change in society and one organisation can change the industry for the better.” But it can happen if and only if we are empowered with the right tools and the conviction. Today the easy availability of social media to individuals and even small businesses has given them a powerful opportunity to share their stories of victory with the world and go global by creating viral content. My personal mission is to empower individuals and organisations and to make them realize, “The Power of One.” I once posted, “I do not believe in creating a larger than life image. I rather believe in aspiring t...