7 Reasons from Neuroscience which make Storytelling Powerful
Storytelling is an art which has the backing of science, neuroscience to be precise. All that we remember from our childhood are stories (incidents /anecdotes). As soon as the word ‘story’ comes, even our tired brain gets alert ready to listen and retains it in memory. Even at the end of a working day, when we are too tired to scan data, we are still willing to read a story. What makes stories so powerful? Here are the 7 reasons from neuroscience:- 1) The Shared Experience and Neural Coupling The listeners connect to the story through their own ideas and experiences because of neural coupling process. Hence a story connects most with the reader when a story or its parts makes the reader feel that it is his / her story. We relate and relive the sensations described in the story, be it fear, pleasure, guilt and so on, creating a shared experience between the story narrator and audience. When we hear a story, we try to relate it to one of our existing life experiences. Dur...