Aligning Personal Brand with the Business/Corporate Brand
A Personal Brand offers a ‘Unique Value’ to the employer /client, in terms of strengths/ passions of the person, like USP (Unique Selling Proposition) for a product. Personal Branding, if done in the right way can benefit the organisation brand also, both in the case of employees and entrepreneurs. So what is the right way and what are the guidelines to keep in mind? Let us look at these guidelines in two parts viz. a) For Entrepreneurs · SME (Small & Medium Enterprises) entrepreneurs, especially start ups can benefit a lot by personal branding as the personal brand (reputation) already exists and it can be built faster compared to a new corporate /product brand. · Taking a personal brand to a global scale is also easier compared to taking a corporate brand. · P...