A Brand Called Me
Radhika Raj of Hindustan Times has come up with a good story on Personal Branding looking at both the pros and the cons. The story also talks of the four pioneers of Personal Branding in India. Here are my answers to the cons or the objections raised by some experts against personal branding. Criticism 1 “A personal brand has an impact on society and also creates an experience like Mother Teresa or Mahatma Gandhi” Nabankur Gupta Answer Yes, a personal brand should have an impact on society. But it is not necessary to have as big as an impact like Gandhi or Teresa. After all we have global brands, national brands and regional brands in products too. Interestingly earlier a person first became a regional brand, then national and then went global. But today due to internet the scenario has changed. You can become a global brand in one year’s time though in a niche area without going through the traditional path and becoming a regional brand f...