Showing posts from October, 2013

The Art and Science of Professional Storytelling

Recently I was asked to introduce myself at an event and I told, “As a child I was fond of storytelling and as a student, I was passionate about branding. And one fine day, I realised that storytelling is the most powerful branding tool, be it people, products or companies.” OMG, even while introducing myself, I was telling a story. Stories were probably always in my blood. Storytelling is an art but why we love stories has science behind it Stories stay in our mind or memory and also help us attract more customers . And as Maya Angelou rightly says, “There is no greater agony than bearing an untold story inside you.” Stories can be told in a single line and anecdote or can take the shape of a novel or even a series. Remember it is twists and turns which make stories all the more interesting.  (Photo-Speaking to Lancaster University students, "Social Media & Global Social Trends" at GDGWI, Gurgaon) Presentations/Videos Why Storytelling Rocks?