Role Models and Personal Branding -Two Angles
Japan and India-Personal Branding from Two Angles Peter Sterlacci from Japan How Earthquakes and Role Models are Influencing Personal Branding in Japan? In past decades young Japanese have focused their career efforts on a 'job for life' at a big company. After all, life-time employment has been a virtual mainstay in Japanese business culture for years. However, given the current economic factors in Japan recent university graduates have had to change their mind-set to realize that jobs with the traditional lifetime employment "guarantee" are disappearing. Interestingly though, something beyond this economic reality is having an even more profound impact on this mind-set change -- specifically the earthquake, tsunami, and nuclear disaster in March of 2011. In the wake of the disaster last March, more and more Japanese are questioning their traditional cultural values of not taking risk, maintaining harmony, and not standing-out. The aftermath of a ...