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Living with Deepest Passion Series-2 Passionately Social J  Guest Blog by Khushbu Pandya Relationships have always been close to my heart since childhood. Whether it is ingrained in me by my family or my cultural background, the truth is I have always valued relationships over any other thing in the world. I have learnt from my ancestors that taking care of tiniest thing matters a lot in any kind of relation, be it personal or professional. And as time passed, even before I realised, this personal nature developed into my personal brand. I remember the times, in my very first job; customers praised me for my regular and consistent support. I used to receive recognition e-mails for my habit of doing the work meticulously.  Here, I simply want to portray my deep passion for relationships and everything that involves in building and maintaining strong relationships. This root of passion binds me to one thing – that is – Social Media. I see it as a single most pow...

Personal Branding is like Cricket Let us understand personal branding through the eyes of cricket and its terminology. You are the batsman (for your Personal Brand) and the audience which cheers you is like Twitter followers and Facebook Fans ( Tweet This ). (Batting without an audience is as worthless as Twitter profile without followers). Competitors (whether colleagues or competitive businesses) are the opposition team trying to clean bold you all the time, sometimes with a spin (office politics) and sometimes with malpractices (like bodyline). Fielders are like the jealous colleagues waiting for a slip from your side and the runner is like your reputation or shadow. You can hit boundaries and sixers (when your content is retweeted on Twitter or shared on Facebook) but sometimes you have to be satisfied with singles (only the likes). But each run you make is adding to you and your team’s (organisation) score or your personal brand. You are in limelight and you ne...

From Facebook queen Mari Smith, to LinkedIn Diva Lori Ruff, to globally renowned social media experts Kim Garst and Shelly D Kramer, women have taken global social media by the storm.  In so many ways, social media is a boon for the modern woman. She has all the qualities that are needed to be successful on social media and develop a powerful personal brand. Personal branding is all about communication, be it through blogs/micrblogs, speaking, authoring books or forming an emotional connect in relationships. Women have collaborative spirit, patience to nurture relationships and it goes without saying that women have always been better communicators than men.  ( Tweet This )  If not convinced still, then read on:- 1) Demonstrate your Thought Leadership Women being more sensitive are often more creative. Thought leadership is all about coming up with creative ideas. Recently a friend told me, “When men walk into my office, they look so tired, it is wome...

Once upon a time I was an average Indian living an average life. I was introduced to the power of blogging and digital marketing in December 2010 and since then I have not looked back. I decided to quit my job and become a full time Online Branding consultant one year back. I had two options viz. to set up an organization, hire staff and create a digital agency or to create my own personal brand and be an example to the people who want to develop personal brands (and thus get consulting/coaching business). I decided to use the latter option. Though I had created a Blog (this blog rather) six months back which had already got listed on Alltop.com but I was hardly devoting 2-3 hours a day with the pressures of a fulltime job. Since the Blog was a hit already, taking risk to quit my job was not a wild risk.  Moreover a digital marketing coach based in Mumbai was guiding me on how to use a step by step approach. The coach had excellent digital marketing knowledge a...