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"The Power of Storytelling", from the Guru of Networking "Before television there was radio. Before radio there were books. And before books there were storytellers. The power of a well-told tale, passed down from gene ration to generation and recited from memory over a campfire, is the power that brought people together and formed the beginnings of cultures that have lasted even to the present day. No matter what the medium – stone tablets, movies, grocery store tabloid, the Internet – the story is central. A good story stays with people and compels them to share it with others. It’s as true today as it was two thousand years ago – and it’s especially true of success stories. Everyone likes to hear them; everyone likes to have one.  And doesn’t this align nicely with word-of-mouth marketing, where referrals are based on thousands of individual success stories? Every time one networker passes a referral to another, she is telling a story about a need fulfill...

From Facebook queen Mari Smith, to LinkedIn Diva Lori Ruff, to globally renowned social media experts Kim Garst and Shelly D Kramer, women have taken global social media by the storm.  In so many ways, social media is a boon for the modern woman. She has all the qualities that are needed to be successful on social media and develop a powerful personal brand. Personal branding is all about communication, be it through blogs/micrblogs, speaking, authoring books or forming an emotional connect in relationships. Women have collaborative spirit, patience to nurture relationships and it goes without saying that women have always been better communicators than men.  ( Tweet This )  If not convinced still, then read on:- 1) Demonstrate your Thought Leadership Women being more sensitive are often more creative. Thought leadership is all about coming up with creative ideas. Recently a friend told me, “When men walk into my office, they look so tired, it is wome...