Showing posts from November, 2015

Maya Angelou-The Story Sets You Free

A very interesting and inspiring story of a woman who worked as a prostitute and nightclub dancer in her youth and ended up becoming a prominent writer, poet and director-producer of plays, movies, and public television programs. Maya Angelou (or Marguerite Annie Johnson) was born on April 4, 1928. She was an American author, poet, dancer, actress, and singer. She published seven autobiographies, three books of essays, and several books of poetry. She received several awards in her lifetime as well as more than 50 honorary degrees. Angelou is best known for her autobiographical series and the first one in the series,  I Know Why the Caged Bird Sings  (1969, her life up to the age of 17) won her international acclaim. (Image Early childhood When Angelou was merely three and her brother a year older, their parents separated, and their father sent them to live with their paternal grandmother alone by train. After few years they shifted with thei

Is Storytelling Most Powerful Tool for Marketing?

There is a famous proverb, “Facts tell. Stories sell”. Storytelling is one of the tools of branding and marketing. Is it a more powerful tool or is it the most powerful tool? Let us take a look. How Do Stories Work? Stories inspire action and also connect emotionally & build reputation. Marketing is all about building relationships and by staying back in the memory (or sub-conscious mind), stories help in connecting people & strengthening relationships. Read Full Article on NASSCOM Blog