Why Freelancers Must do Personal Branding?
Freelancers are free birds with varying incomes every month. Sometimes they are overloaded with work (and they are forced to outsource) and at other times they have nothing to do. Since freelancers are not attached with any organisation, they always face identity and branding issues and it is often embarrassing to introduce oneself as a freelancer. So what is the solution? Is it necessary to start a small organisation and become an entrepreneur? Not necessary, in fact personal branding is much easier to do compared to organisation branding. Personal brands can be developed in a very short period of time and at very low costs. Social media has made personal branding very easy and very little investment is required. How has Personal Branding Become Easier with Social Media? The personal brand creates a pull and the (freelancer’s) services sell on their own and at good prices. After all how much price you are able to fetch in the market is directly related how posit...