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Using Twitter and Other Tools for Book Marketing- A Success Story     “ No matter how good intentions you may have, people look only at your presentations. No matter how good presentations you may have, God looks only at your intentions” Great marketing starts with a great product. A great product creates a pull and requires lesser selling efforts. Our first priority as authors was to give a great experience to our readers and create a reader friendly book. With team efforts, the first edition was sold within 6 months. We used the following strategies to make the book an Amazon Bestseller:- Creating a great product - The book is the first book by Indian authors on the topic. It has plenty of illustrations, cartoons, examples and case studies to make it easy to read as well as practical to apply. Renowned cartoonist Ismail Lahari, (Editorial Cartoonist, Dainik Bhaskar) has created the cartoons for the book.  The book has several infographics and screensh...

Five Books + 6 Chapters (in six different books) "There is nothing to writing. All you do is sit down at a typewriter and bleed. "- Ernest Hemingway My Journey as Writer My journey as a writer (or rather poet) began with a Hindi poem  in 1985 as a school student. For a long fifteen years I only wrote poetry except a piece or two of prose. I   began writing magazine articles around 2001 and blogs around 2010. I had became a published author in 2007, when a case study written by me was included in a reputed book "Marketing in the New Global Order" (edited by IIM Indore Professor Tapan K Panda) In the past decade, I have written 5 books (and 6 chapters in 6 books) about diverse subjects. Obviously some people feel surprised by the range of topics I have written about and ask me about my focus area.  When I took a deeper look, I realised the common thread in my books and contributions has been storytelling. The Books My first book, "From News ...

Life is unfair” , we all would have uttered these words at some point of time in our lives. In spite of being equally competent, many of us lose out at the workplace because we are/ were :-  not educated at a premier b-school or  educated in a small town or  gentle/ unassertive nature or  introvert or  from poor / middle class family with no connections or  are physically challenged or  suffer due to gender stereotypes and so on. Playing at a Level Playing Field Here is an empowerment tool, which will put you at par or may be ahead in the career race. A book which guides you how to share your KVP (knowledge, victories and passions) to create a brand which helps you overpower your weaknesses. Here are a few examples of the value of personal branding:- A CXO who was expecting to become a CEO was disappointed when his organisation recruited someone else. Thanks to his personal branding and frequent speaking assignments at conferences, ...