Showing posts from October, 2015

Digital Storytelling-Humanizing the Technology Story


Bryan Kramer, a globally renowned speaker and author says there are no more B2B and B2C, because businesses today are all about H2H or Human to Human. A new wave has begun in the corporate world which is being labeled as the humanization of business.

It is an irrefutable fact that technology often takes away the human interface and that is why technology organisations may be more prone to getting lost in process orientation and loosing the human touch.

If IT organisations take the lead in popularizing digital storytelling, it will not only help them emotionally connect with their consumers but also result in higher sales of their digital products by empowering the digital marketing process itself.

What’s new about storytelling?

Storytelling is about connecting with people and helping people to see, what you see. Digital and social media have democratized business storytelling, which was earlier a privilege of large organisations (executed through the big daddies of advertising).…

"Enlightenment is an Accident" and Other Stories on Wisdom

Mini Stories on Wisdom "Enlightenment is an Accident"

"I want to be accident prone, so that one day I can meet with the accident.", she told him.

"Have you gone bonkers once again? Or you are too intelligent for me the ordinary mortal", he looked hapless.

"Why do you take a high jump to conclusions? You need to coach and train your idiotic mind. Enlightenment is an accident and meditation makes you accident prone. Now will 'Your Highness' permit me to be accident prone?" she smiled.

He blushed and felt like a true idiot.

Of Success & Mixed Feelings

"Success is the funniest and weirdest of all the life experiences. When you finally get it, you begin to wonder whether it was worth it", she was thinking out loud.

She patted herself on her shoulders for all the hurdles she had crossed successfully. She felt self-empathy for all those moments when she had fiercely held all those tears which wanted to break…