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There is a famous proverb, “Facts tell. Stories sell”. Storytelling is one of the tools of branding and marketing. Is it a more powerful tool or is it the most powerful tool? Let us take a look. How Do Stories Work? Stories inspire action and also connect emotionally & build reputation. Marketing is all about building relationships and by staying back in the memory (or sub-conscious mind), stories help in connecting people & strengthening relationships. Read Full Article on NASSCOM Blog

Background Bryan Kramer, a globally renowned speaker and author says there are no more B2B and B2C, because businesses today are all about H2H or Human to Human. A new wave has begun in the corporate world which is being labeled as the humanization of business. It is an irrefutable fact that technology often takes away the human interface and that is why technology organisations may be more prone to getting lost in process orientation and loosing the human touch. If IT organisations take the lead in popularizing digital storytelling, it will not only help them emotionally connect with their consumers but also result in higher sales of their digital products by empowering the digital marketing process itself. What’s new about storytelling? Storytelling is about connecting with people and helping people to see, what you see. Digital and social media have democratized business storytelling, which was earlier a privilege of large organisations (executed through the big daddies of adv...

What Type of Stories do you Love to Tell ? And they asked the storyteller, "What is the storytelling niche you specialize in and you love to tell?" The reply, "Well that's a good question. For the sake of the playful soul, I do inspirational storytelling of people. For the sake of the loving heart, I do romantic storytelling of the 'stupid cupid'. For the sake of the material body, I do brand storytelling of organizations. My mind decides the ratio among the three. And my audience can tell it better, which niche I do the best or in other words, love the most." ----------------- The Symbolic Wedding Ring "I was traveling by air and had a beautiful lady sitting beside me, on my right side literally. There was no one on the left, front and back....no one to talk to. I am a networker who can't be silent for too long. So I decided to break the ice with the lady next. I had noticed she was wearing the wedding ring in the wron...

From Personal Branding to  Digital Storytelling " Storytelling means revealing something beyond self - congratulations " Michael's tweet in early 2013 had set me thinking. I was also seeking a path to evolve myself (to higher emotions) and I found a goldmine called 'Inspirational storytelling'.  More was coming, in fact Michael would change my life forever in 2013........for the better  (Michael Margolis, Chief Instigator, Get Storied is considered  World's No 1 Professional Storyteller - Best Storytellers in the World )  Note-I do not believe in playing with words and believe invisible intent is more important than visible words. Whether the term Personal Branding or Inspirational Storytelling is used, the intent should be to balance personal with social interest and as Michael says storytelling reveals meaning beyond self-congratulations. In simple words, "When you share inspiring success stories, a great personal brand is a gif...

Recently I was asked to introduce myself at an event and I told, “As a child I was fond of storytelling and as a student, I was passionate about branding. And one fine day, I realised that storytelling is the most powerful branding tool, be it people, products or companies.” OMG, even while introducing myself, I was telling a story. Stories were probably always in my blood. Storytelling is an art but why we love stories has science behind it Stories stay in our mind or memory and also help us attract more customers . And as Maya Angelou rightly says, “There is no greater agony than bearing an untold story inside you.” Stories can be told in a single line and anecdote or can take the shape of a novel or even a series. Remember it is twists and turns which make stories all the more interesting.  (Photo-Speaking to Lancaster University students, "Social Media & Global Social Trends" at GDGWI, Gurgaon) Presentations/Videos Why Storytelling Rocks?...