From Blog to Book to a Global Personal Brand
2004. The peace of Pondicherry city (and serenity of Sr Aurobindo Ashram & Auroville) inspired me to write again (after a gap of 14 years). And the story on customer relationship management became the cover story of May 2004 Marketing Mastermind (an ICFAI publication). The passion to blog and write a book took another 6 years to happen. A typical passionate personal branding journey has three steps:- Start a Blog Write a Book Consolidate your presence I believe that blogging is the first step or foundation for an online personal brand. The Blog can have text, videos, podcasts, cartoons, paintings, photos and so on depending upon your skill and the domain in which you want to build your brand. The blog should be followed by launch of a book alongwith consolidation of online presence. Personal Branding increases your revenues through book sales, speaking/consulting/webinar assignments and so on. The fundamental activities required besides writing, are knowledge of...