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My coach Jennifer Sertl recently wrote the Foreword to our book "Personal Branding, Storytelling and Beyond". It has touched thousands of hearts and given a beautiful beginning to our book. And as they say, "Well begun is half done" I am reproducing the Foreword for the blog readers.   Foreword “If a story is not about the hearer he [or she] will not listen . . . A great lasting story is about everyone or it will not last. The strange and foreign is not interesting--only the deeply personal and familiar.” ―John Steinbeck All cultures throughout time have use stories to keep history alive, teach community and create demand. Ever since language began – we were telling stories on walls in caves and now we are telling stories on walls in clouds. Stories are how we breathe. We know now that robots are being taught empathy through literature. So clearly stories transcend technology. Stories are primal. As children we are great at telling stories. We know so ...

I was fortunate to listen to  Dr Bala V Balachandran  sometime back. A US based management Guru and Faculty at Kellogs, he is the Founder of Great Lakes Institute of Management (and Co-Founder of MDI, Gurgaon and ISB, Hyderabad).  What struck me were Dr Bala's words, "Today there is obesity of data, yet starvation of information." There is too much data out there, still lack of relevant information and information presented properly in formats such as story. ( Read the full article on LinkedIn )