Are Japanese and Indians effectively using Twitter? Two Angles
Japan and India; Personal Branding across Two Cultures Peter Sterlacci from Japan Is Japan the Twitter Nation? Last year I read an article calling Japan "The Twitter Nation". Recent data clearly supports this. The number of Japanese internet users who tweet is close to 17% surpassing Americans at about 10%. Twitter also estimates that Japanese write nearly 8 million tweets a day, which is close to 14% of the global total! Twitter really gained credibility in the country after the massive earthquake and tsunami devastated the Tohoku region on 3/11/11. New users flocked to the network for real-time information about the nuclear crisis, blackouts, and aftershocks. Now with the huge number of users in Japan, workshops are cropping up helping individuals to learn the tricks of the tweet as well as companies to use the platform to reach consumers and get feedback. Clearly the personal and corporate branding potential for Twitt...