You Are Never Off the Record! People Often Forget What Great CEOs & Leaders Are Trained To Remember Guest Post on (Social) Media Relations by Rory Kelly Connor Over the course of my career, I’ve developed and managed many multimillion dollar initiatives. These programs focused on marketing communications, branding, issues management, crisis communications, public awareness and corporate reputation for an array of noteworthy clients. Outside of strategy, the key to the success of every campaign has been the role of the designated spokespeople chosen to deliver messages and answer questions with stakeholder audiences, most importantly the media. For this reason, one of the most important tactics included in every campaign I created was Media Training for designated spokespeople. These individuals included CEOs and C-suite executives, mid-level management, physicians, thought leaders, patients, parents, entrepreneurs and authors, among others. The g...