From News to Infotainment to Tamasha (Melodrama)


 “From News to Infotainment to Tamasha (Melodrama)” is my first book and is based on my five years of research on TV news audiences in India. It was TV news which created an interest in me in social and new media (way back in 2006). The social media and new media initiatives of all the channels have been discussed in detail. The book looks at news from the perspective of a viewer, a journalist and a manager running the news channel. It also provides the basics of TV news industry for anyone who wants to start from the scratch. A sincere attempt has been made not to be biased towards/against any particular channel.

The key features of the book include:-
·    Comprehensive tables
·    Compact information on news channel industry in India
·    Detailed information on news channels in India ( including channel profiles, logos, punchlines, launch date, ownership and so on)
·    Complete information on social and new media initiatives of news channels including Google+
·    Several useful appendices including a case study, “Why BITV Collapsed?” glossary and detailed bibliography

The well known news personality Ms Vartika Nanda has written the foreword to the book. The book narrates the complete journey of TV News in India and the possible future. TV News in India has come a long way from the days of monopoly of Doordarshan to the present proliferation of private news channels. The book discusses various aspects like news definition, sensationalism, journalistic and managerial components of TV news and what stops news channels from showing the truth including the genuine constraints.

For further details ad to buy the book, Click here
http://www.newstoinfotainmenttotamasha.com/p/about-book.html

To read book review, click here

Watch related TV interview (in Hindi) on Youtube
 For further queries you may contact Mr Naveen Srivastava, The Publisher at naveensrivastava2@gmail.com

Comments

Post a Comment

Popular posts from this blog

Personal Branding, An Introduction

Image
The article gives an introduction to Personal Branding and the tools used for personal branding. It discuses what is personal branding, for whom it is useful and what are its benefits. To read more click here:- Merinews (The article is the first in the weekly expert column series 'Brand You' on merinews.com, India's pioneering citizen journalism website) _____________________________________ Dr Amit Nagpal is a Personal Branding Consultant with a holistic touch. To know more about him click here:- http://www.dramitnagpal.co.in/p/about-us.html
Read more

How Introverts like Guy Kawasaki & Pete Cashmore are changing the rules of the game with Online Branding?

Image
18th January, 2013 And how a book changed my life forever? Caution-Nobody is a complete extrovert or introvert. These are tendencies and we all are on different points of the scale. We have lived in a world which worships the ‘Extrovert’ and pushes the ‘Introvert’ to become an extrovert, to get success. As 'The New York Times' bestselling author Susan Cain says, “Introversion along with its cousins sensitivity, seriousness and shyness is now a second class personality trait.” But many of us have not even realised the world has changed. The credit for this goes to Social Media (aka Facebook, Linkedin Twitter and others), which arrived around 2006. Social Media gives an opportunity to introverts to express themselves from the computer (later they can come out in the open to express their passions.) Sometime back, Raja Choudhury, well known Digital Filmmaker-Director & Founder, Universal Quest & C3CUBE Multimedia, recommended me to read The New York Time...
Read more

An Uncomfortable Soul- A Short Story

Image
Once again she has started talking to herself. It’s her‘alone-time’ when thousands of thoughts are crossing her mind. All those questions that include ‘Why me?’and every situation that made her feel bad is flashing from the past.She has a bunch of people around her. Those people who have different mindsets, different goals, and different approach towards life.  May be she builds stronger bonds with lesser people. She is questioning herself, “Is it worth being here?”May be she doubts because,in this temporary world, she still believes in profound talks and eternal relationships. Not just her life revolves around building connections rather she believes in living them. People often perceive her as one with detached persona.But she is a human with reserved emotions who takes a while to truly open up.She hardly discusses her emotions except when she feels she has built a strong enough connection with a person. No doubt, socializing is a difficult task for her...
Read more