Posts

Exposure and Integration Gap-Hug and Nudge

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Sometimes a warm hug is the answer to our question and sometimes a gentle nudge is the answer. 'Hug and Nudge' is a fortnightly column with two different perspectives from two different continents and cultures on the same question in personal development area viz.  Jennifer Sertl (based in New York, USA) and Dr Amit Nagpal (based in New Delhi, India). Question-"There is value in friction and perhaps the greatest friction of all is our humility” What does it mean?" Jennifer Sert's Answer Greatest Friction of All is Our Humility  Recently Michael DiVirgilio @divir noticed that last line I wrote in " Familiarity Can Be Dangerous "  “ there is value in friction and perhaps the greatest friction of all is our humility” and wanted to know more about what I meant.  Exposure does not mean integration. Many reading this are familiar with Jim Collin’s "Good to Great" and the concept of Level 5 L...

5 Secrets of Viral Marketing

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Click here to add this blog to your feed (subscribe to Blog) How I Used Them To Get The Best Results? Almost at every workshop/training, I am asked, “How do you make your content viral?’ Though I believe, the focus should be on serving the audience, solving its problems and touching hearts & lives, here are five of my secrets, I am sharing for my loyal readers.  I also call them 5S of Viral Marketing viz Supercharge, Simplicity, Storytelling, Soulfulness and Spontaneity:- 1) Supercharge -We are drained of energy with the combination of high pressure jobs, family responsibilities and drab routines. Images, text and videos which energise us with their high energy content surely make a powerful impact. Take this example :- ( the most popular image on my social media, till now). What do you want in Life  129 shares 2) Simplicity -Content which is simple yet powerful, touches people more and hence shared virally. Let me give you few examples.  Lo...

Personal Branding for CXOs

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  Click here to add this blog to your feed (subscribe to Blog) As personal branding makes a shy entry in India , CXOs and top entrepreneurs are naturally being the first to adopt it. The most important point to be kept in mind in this journey is that the primary focus should be the person and the secondary focus should be the brand. It goes without saying that the 'C' level executives must have 'A' level behavior & personality. The energy and the passion Whenever I meet a CXO or a top management professional, the first thing I notice is the positive or negative energy surrounding the person. It probably reveals the psyche of a person also, whether he/she believes, human beings to be basically good or bad. Though one can demonstrate one’s passion on mass media also, but success on social media is not possible without genuine passion (or the passion of the staff, you have outsourced it to). The role models Corporate world has very few role models and ...

Bring Your Own Device (BYOD) And Bring Your Own Soul (BYOS)

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BYOD, BYOS-So Ladies and Gentlemen, Bring Your Own Device and Bring (out) Your Own Soul. Office of the future and Employee of the future I was speaking at an event organised by IBM & Support Biz, (on Friday 14th June), at Chandigarh, India on "Social Media for SME entrepreneurs". A gentleman from Aircel talked about the office of the future where everyone will bring their own device (BYOD) to the workplace (smartphone, iPad) and organisations will not provide computers. I immediately thought of "Bring (Out) Your Own Soul". Will the employee connect with the deep self and bring out the soul and passion at work too? Long way to go, it seems, though some companies like Google area already encouraging their employees to work in their areas of passion.. What I See in the Future Probably the most interesting part of my interaction with CIOs at a recent event, was my prediction that IT and other pioneering industries in India will start m...

Building a brand with innovative baby steps

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SME entrepreneurs need to build personal and business brands simultaneously Guest Blog by Raj K. Pathak Creating right form of awareness among the target customer base often becomes challenging. For small businesses this is considered as a major challenge for their business growth.  I came across a small business entrepreneur from a small town of India, who is into the business of body care products like soaps, hand washes, shampoos etc. His vision for business expansion was very limited. He was sure that his products will face tough heat from well-established products from some of India’s leading FMCG companies. His only argument was that his products cannot pull new customers because he has no budgets for expensive advertising and marketing.  This is a common perception that most small business brands face. What most brands do wrong is that they refuse to invest time and energy in actually creating a brand identity that goes beyond logos and taglines. Brand...

How I Discovered my Deepest Passion? by Deborah Biedronski

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Click here to add this blog to your feed and you will not miss out on any story 3E Story Blogathon Post #28 by Deborah Biedronski For Day 28 of the 3E Story Blogathon, Deborah Biedronski shares her story about how she discovered her deepest passion. For some of us writing is just putting words on a piece of paper, but for others it is releasing our souls! When Dr. Amit asked me to write this blog I wondered what I would be contributing. Writers do have a reputation for insanity! Being older and wiser I have learned through my education that families in the seventies raised their children basically on the Laws of Attraction. This style of parenting limited my growth in self-esteem and intimacy. My Christian up bringing limited my passions, in respect for honoring my mother and father, limited by The Holy Bible. This reading led me to a poet named Rod McKuen, of the 60’s and his intensity for writing about love. With my Father practicing restraint and m...