Do Managers Need Creativity?
If you read the LinkedIn posts of CEOs and CXOs, if you go through the MBA curriculum or if you attend management conferences, you feel that creativity seems like a neglected child in the world of management and leadership. Everybody seems to be focused on leadership, business goals, process orientation and intrapreneurship at the most. What about creativity? My purpose is to write a thought provoking blog on whether we are giving creativity the place and respect it deserves in the management domain. In marketing and advertising domain, creativity has been talked about and given its due share of attention. But what about HR, Finance, Operations and other management domains, don't they need creativity? Will Creativity become the most prized management skill? Creativity is certainly going to become one of the most prized management skills in the days to come, if not the most. Social media has democratised creativity at a social level. Everyone is tryin...